Online Advertising Terminology

It will be helpful to understand these frequently used terms when discussing advertising with your Tarot.com sales representative:

CPM

CPM stands for Cost per Thousand (using "M" as the Roman symbol for 1,000). CPM is a measurement used for ads that are charged on an impression basis -- with the CPM rate being the amount you owe for every 1,000 times an advertisement is displayed. For example, a $5.00 CPM means that you owe $5.00 for every 1,000 times your ads are displayed.

Net Terms

The net terms define the amount of time you have to submit advertising fees. So, if you have agreed upon net 30 terms, you have agreed to pay the site on which you advertise within 30 days of the end of each ad period. For instance, suppose your ad  fees with Tarot.com as of June 30th totaled $362.00. You would have until July 30th to submit that $362.00.

ROS: Run of Site

An agreement whereby a particular ad or promotion is displayed on the entire site, possibly superseding other ads for the specified duration.